Hi Friends,
I was recently reading about pharma retail scenario in India and was shocked to find out that out of 8,00,000 pharma shops in India, only one-third are present in rural India. This not only depicts a huge opportunity for retailers to capture but also the poor condition of rural India.Presently all the retail chains are focussing on urban areas, though Apollo pharmacies has tied up wid Godrej to set pharma retail shop, but still there is a long way to go.
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4 comments:
hi ,
good article. but the cost of the drugs is still very high for the people in rural areas to buy. as long as the cost remains high, setting up pharma retail stores is going to be a problem.
maybe , what we need is a wal-mart kinda innovation on the pharma retail sector
Nice article, check this report on Pharma Retail in India, it might answer some of the questions that you have raised.
http://www.india-reports.com/summary/pharmaretailoverview.aspx
I know a Sales Director of a Pharma company and these were his thoughts. 90% of all illnesses are cured by 300 medicines. Think about that for a minute...
Shalini: thanks for sharing the link
Viren: Nice Point
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