Time to Revise Concepts

I will try and post some very basic concepts which we have learnt during our Retail Management. The first thing a customer does after entering the store is he looks at the merchandise. So today lets start with color blocking that is how merchandise should be color blocked so that it is most appealing to the eyes of customer.

1. On a wall we follow VIBGYOR (Violet, Indigo, Blue, Green, Yellow, Orange, Red) from left to right. This is in the order of colors emitted by light when it pass through a prism. We follow this as the natural light is always soothing to the eyes.

2. From top to bottom we follow dark to light or light to dark depending on the season that is summer or winter. Though our teacher taught us that we always follow dark to light from top to bottom because dark colors attract the customers from a distance. So in summers you can experiment with both the concepts and follow what pleases your eyes.







3. While hanging on a straight arm, waterfall or step arm we follow light in the front and dark color at the back.


So in three simple steps you can give a pleasent look to your section.