This post is to reply to a comment on last post which said
"can you shed some light on :- why we need to take a print out of the store layout ?and what is brand matrix?"

We need to take out a print out of store layout because it will tell you which department is exactly located where in the store and in how much square feet, how wide are your aisles, etc.

For Brand Matrix let me post here brand matrix of a brand in Pantaloon say John Miller which is a private label.

Brand: John Miller
Target Age Group: 21 to 35 years
Median age: 27 years
Gender: Male
Current Brand Status: Power Brand
Perception: Value
Influences: Alto to Zen, travels by train to work
Character: Aspirational formal officewear/ officewear casuals at value
Central meme: Stepping Stone to Success

this brand matrix is defined by the company itself.