I believe a dhaba in food court of malls will do really well. When I am saying dhaba I don't mean "Pind Baluchi" or "Bauji Ka Dhaba". I mean a real dhaba where you get food at the price of a dhaba; or if not at the price of dhaba then may be 20 to 30% more than dhabba rates.
The target audience of such dhaba can also include the people working in malls. The people who work in malls away from their families, seriously face problem for their lunch. This dhabba could be a good option for them.
This dhaba may not invest in heavy fixtures like its counterparts in mall. And can do with the economical fixtures found in a Punjabi Dhaba. May be even a khat or two with excellent lassi served.
Also I feel there should be "Fresh Juice Kiosks" in the malls, offering fresh fruit and vegetable juices. A kiosk for juice at every floor of the mall.
However, I feel that these two models will do pretty well.
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Hi Neha, you seems to be a complete bhakt of retailing seems interesting. I came to know about your blog while i was searching some material for my summer project which is also on rural retail ( Hariyali Kiasaan Bazzar).Your report was really helpful n this idea of dhaba in malls will work if you tie up with the mall authority like providing catering services , this will provide you n assured base of customers till u get to make this concept acceptable.(this is what i think).
Thank You
Rahul Pagar
PGDM-ABM
VAMNICOM, Pune.
rahulp.09@gmail.com
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